UMC Website Privacy Policy

UMC Website Privacy Policy

Effective Date: November 7, 2024

This Privacy Policy applies to the website that is linked to this Privacy Policy (the “Services”) provided by University Medical Center of Southern Nevada or its affiliates (“UMC,” “we,” “us,” or “our”).

IMPORTANT NOTE: This Privacy Policy applies to individually identifiable information that you provide to us for purposes of obtaining medical care through the Services (such information is also referred to as “Protected Health Information” or “PHI”), which is subject to UMC Notice of Privacy Practices (“NOPP”), and information that is not PHI. The NOPP describes how we can use and share your PHI and also describes your rights with respect to your PHI. This Privacy Policy supplements the NOPP for PHI. If there is ever any conflict between this Privacy Policy and the NOPP, the NOPP will apply. The HIPAA Notice does not apply to information that is not PHI.

If you choose to utilize a specific patient application, please be sure to read the privacy policy associated with that application.

Collection of Your Information

We may collect the following kinds of information when you use a Service:

• Identifiers, contact information, and other demographic information (e.g., your name, phone number, and mailing address);
• information that you provide by filling in forms on our Site including appointment request forms or online referral forms (e.g., your primary health insurance, driver’s license, and ID card);
• records and copies of your correspondence (including email addresses), if you contact us;
• details of transactions you carry out through our Site and of the fulfillment of your orders;
• information regarding charitable contributions (e.g., payment details and any other information necessary to process a donation or contribution); and
• electronic information about your internet activity (e.g., IP addresses, browsing history, interactions with our Site, information collected through cookies, web beacons, and other online tracking technologies (see below for more information)).

Among other things, the technologies and services that we use to facilitate electronic information collection on our Site may include:

• Cookies. A cookie is a small file placed on your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
• Pixels, Web Beacons, and Tracking Scripts. Pages of our Site, or emails to you, may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email, and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). We use this information to assist us in improving our user experience.
• Google. We use several tools provided by Google, Inc. to collect certain information relating to your use of our Site, such as Google Analytics, Google Ads, Google Tag Manager, and DoubleClick (collectively, "Google"). You can find out more about how Google uses data when you visit our Site by visiting "How Google uses information from sites or apps that use our services" (located at policies.google.com/technologies/partner-sites) and the Google Privacy Policy (located at policies.google.com/privacy?hl=en-US).
• Microsoft. We use Microsoft Advertising and Bing, services provided by Microsoft Corporation (“Microsoft”), for advertising purposes and to capture details about your use of the Site. For information about how Microsoft collects or receives information to provide their services to us, please visit the Microsoft Privacy Statement located at https://privacy.microsoft.com/en-us/privacystatement.

Use and Disclosure of Your Information

In general, UMC will not disclose your personal information to any third party without your consent, except when required to do so by law. Notwithstanding the foregoing, if we provide your personal information to others, it is to affiliates, service providers, and other third parties that help us provide our services.

We may also use your personal information to:

• provide healthcare services (e.g., confirm appointments and fulfil requests for physician referrals);
• operate, improve, and manage our business (e.g., enforce our rights, prevent fraud, respond to court orders, and for other legal compliance purposes);
• optimize the performance and user experience of our Site (e.g., respond to your questions and requests);
• market and advertise our services to you;
• send you email newsletters;
• conduct research and analysis;
• communicate with you about your account, community events, and surveys; and
• perform any other purpose to which you consent.

Advertising, marketing, and analytics partners such as Google, Microsoft, and other advertising networks may receive and use your personal information to assist us with our advertising and marketing efforts. Sometimes we rely on these partners to help us understand your activity, and (as explained above) those partners may use various trackers to collect information, such as your IP address, device type, operating system, referring URLs, location and pages visited. We also use cookies, web beacons, and similar tools so that we can show you more relevant advertising based on your online activity.

Data Security

We use measures to protect Protected Health Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction in accordance with HIPAA. We use measures designed to protect other information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure.

Your Choices

Third parties may provide you with ways to choose not to have your information collected or used for targeted advertising purposes. For example, for information about how you can opt out of receiving targeted advertising from many providers, please visit: optout.networkadvertising.org/?c=1/. You can also set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.

Third-party Links and Content

Some of the Services may contain links to content maintained by third parties that we do not control. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

Do Not Track Signals

Do-Not-Track Signals and Similar Mechanisms. Some web browsers transmit “do-not-track” signals to websites. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of

International Users

We maintain information in the United States of America and in accordance with the laws of the United States, which may not provide the same level of protection as the laws in your jurisdiction. By using the Services and providing us with information, you understand and agree that your information may be transferred to and stored on servers located outside your resident jurisdiction and, to the extent you are a resident of a country other than the United States, that you consent to the transfer of such data to the United States for processing by us in accordance with this Privacy Policy.

Children

We do not knowingly collect personal information from any child under 13 years old without parental consent, and we do not direct our Site to them. If we become aware that we’ve collected any such data, we will delete it.

Questions?

If you have any questions about this Privacy Policy or our privacy practices, please email us at privacy@umcsn.com.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will revise the “Effective Date” date above and post the new Privacy Policy. We recommend that you review the Privacy Policy each time you visit the Services to stay informed of our privacy practices.